Our formulas undergo independent third-party consumer and clinical testing to ensure efficacy and safety of each product. We have a strict product ethos, banning 2000+ potentially harmful ingredients that can cause unnecessary irritation and dryness, including: Aluminium, Artificial dyes, Coal Tar, DEA, Formaldehyde, Hydroquinone, Methylisothiazolinone/methylchloroisothiazolinone, Mineral oils, Oxybenzone, Parabens, Phthalates, Retinyl Palmitate, SLS/ SLES, Talc, Triclocarban and Triclosan.